Competitive Food and Beverage Policies - MyAssignmenthelp.com

Question: Discuss about the Competitive Food and Beverage Policies. Answer: Introduction: Organizational management of any business organization plays crucial role in the development of any business organization (Wu, Huang and Chou 2014). It is their responsibility to scrutinize the function of the business organization to run the business organization successfully (Cavanaugh et al. 2014). General Manager of any business organization influences the business operation of the organization. He covers almost all the operational areas of the business organization, such as- the administrative phase, production phase and delivery stage. He is the key person to inform about any development of the organization. The general manager plays key role in the success of the organization (AbuKhalifeh, Som and AlBattat 2013). Gold Coast Convention Centre has started its catering business recently. The business was flourishing day by day. However, due to the appointment of an inexperienced food and beverage manager the organization has faced massive crisis. The manager has taken some wrong steps and ignored many serious issues at the same time. This has led the organization to face a deadly conclusion (Gccec.com.au, 2017). The below mentioned report has demonstrated the actual reason of the massive crisis. It has presented some recommendations as well to resolve the issues and provide flawless service to its consumers. Being one of the leading business organizations, Gold Coast Convention Centre is a renowned name among the consumers. It has recently launched a new wing of catering service. In order to ensure the development of this service the organizational management has appointed many staffs who will contribute to establish a better future for the organization. The primary objective of the organization was to make huge profit and serve their consumers with quality food and beverage products. In order to achieve the desired target, the organizational management has relied on their food and beverage manager who is inexperienced in the field of food and beverage service. Due to lack of awareness in the field, the manager has taken some drastic step that has led the organization to face massive crisis. The manager has not allowed any kind of adoption of new techniques and strategies to influence the growth of the organization. The manager was keen to earn more profit but he was unwilling to impleme nt any new strategy to provide uninterrupted service to the consumers. The manager was not ready to take any efficient suggestion provided by the employees or other stakeholders. Due to the reason the manager has failed to identify the loopholes in the organizational system. There was a communication gap between the organizational management and organizational employees. According to the manager employees are always loyal to the company. He has completely relied on their performance and has not felt to give them training or rectify their mistakes by reviewing their performance. This is one of the major issues that have led the organization to face the disaster. The manager wants to achieve the desired target in the easiest way. Due to the communication gap between the organizational authority and manager, board of directors has also failed to identify the real problem in the organizational structure. The manager has claimed that the company is providing flawless service to its consu mers. On the other hand, the customers have complained that they are highly disappointed by the performance of the organization. Consumers have claimed that they are not receiving quality food and beverage and the service is extremely poor. Due to lack of communication the organizational management has failed to receive consumers feedback. As a result of this organizational turbulence, the organization has faced massive financial crisis. Gold Coast Convention Centre has faced immense loss and lost loyal consumers (Sayed, Morsy and Hassan 2016). As per the case study it can be stated that there are some major issues in the organizational structure. Such as Manager is the key person of organizational function. He plays a significant role in the development of the organization. He must possess a clear idea about the style of organizational function. He must be skilled enough to influence the growth of the organization. Being a leading business organization, Gold Coast Convention Centre must recruit one skilled and experienced manager who possesses great experience in the food and beverage service. Lack of experience and lack of capability to manage the organizational function of the new manager has led the organization to face the massive crisis (Huang et al. 2015). There is a communication gap between the employee and organizational management, organizational authority and manager and organizational management and consumers. This is another major issue that has led the organization to face failure in the catering service. Due to lack of strong interactive relation between the organizational management and stakeholders, the organizational management has failed to identify the loopholes in the organizational structure and service of the organization which is harmful for the growth of any business organization (Sanchez-Vaznaugh et al. 2015). The manager was unwilling to take the suggestion of the stakeholder. It is considered as another major issue for the failure of the organization. It is important for every business organization to meet often with the stakeholders and discuss about the issues that has been faced by the organizational management while operating the business. Every business organization must maintain transparent relation with the stakeholders and consider their suggestion while designing their organizational system. It will make the organizational structure more effective and efficient. Due to the lack of transparency with the stakeholders, the manager has failed to improve the quality of the organizational performance (Hong and Diep 2016). The manager has failed to scrutinize the performance of the employees. This is also one of the major loopholes in the responsibility area of the new manager. It is important for every business organization to review the performance of the employees frequently. It will help the organization to understand the performance growth of the employees as well as the organization. The management will be able to identify the weak performer of the team. It will foster the growth of the organization. Employees are the key component of the business organization. Their performance influences the development of the organization. The manager has failed to identify the weak link of the team. This has spoiled the brand image of the organization (Ha et al. 2014). The primary objective of the business organization is to make huge profit by providing quality service to the consumers. In order to achieve the desired target, the organizational management must follow inventory cycle procedure. The inventory cycle process consists of three primary stages, such as- ordering phase, production phase and finished goods and deliver phase (Grekova et al. 2014). The ordering phase refers to stage where an organization order and receive raw material. This stage plays a significant role in the success of any business organization. The organizational management must maintain a strong and healthy relation with all its suppliers to ensure an uninterrupted flow of raw material, as the quality of the product depends on the quality of the raw material (Giritlioglu, Jones and Avcikurt 2014). Production phase refers to a stage where products are manufactured. This is the most crucial stage in the inventory cycle. The quality of the product is highly depends on this stage. Finished goods and deliver phase is the last stage of the inventory cycle procedure. In this stage, organizational management supplies the processed products to the market, distributors and consumers. The organizational management must ensure the flawless delivery of the product to consumers to influence the growth of the organization (Grekova et al. 2016). To run the business organization, organizational management of Gold Coast Convention Centre must maintain a strong and effective inventory cycle process. By accomplishing all the stages of the inventory cycle process, the organizational management can provide quality service to its consumers, which is highly beneficial for the growth of the organization (Ford, Ng and Popkin 2015). Literature Review: According to many reports, the success of every business organization is highly depends on the inventory cycle process (Duru, Ekwe and Okpe 2014). This process covers almost all the functional area of a business organization. In order to ensure the growth of the organization, the organizational management must maintain transparent and interactive relation with all the suppliers of raw materials, as there are many raw material suppliers but there is a lack of quality product suppliers. According to some analysts, to maintain healthy relation with the raw material suppliers every business organization must maintain contractual agreement (Ferrer and Ferrer 2016). It will help the organization to earn the faith of the suppliers. The business organizational management must consider transport system as an important factor while designing the organizational strategy. It will be helpful for the organization to supply raw material to the firms as well as it will be helps full for the organiza tion to supply the processed product to the consumers or distributor. In the case of, Gold Coast Convention Centre, the organizational management must use a strong transport system to supply the raw materials to the firm. Some analysts claim production phase as the most crucial stage for providing flawless service to the consumers (Fardet and Boirie 2014). The organizational management must adopt all new and innovative techniques to improve the productivity of the organization as well as to improve the quality of the product. After the production process, the organizational management must deliver the fresh and newly processed to the consumers or distributors. Some analysts claim that the role of the business organization is not only restricted to the product delivery phase. The organizational management must maintain interactive relation with the consumers as well as with the distributors to receive their feedback. It will help them to identify their mistakes which are highly benef icial for the improvement of product quality (Chen, Chiu and Hsu 2016). Recommendations: Being the general manager of Gold Coast Convention Centre, some recommendations can be made to improve the service quality of the organization and establish a better future for the organization, such as- To ensure the growth of the organization, the organizational management must make an appropriate plan which will be helpful for the organizational management and staff members to identify their responsibility area. This will helps them to realize their duty towards the organization. The organizational management must adopt all the new techniques to improve their performance quality as well as the product quality. The implementation of new techniques will raise the productivity rate of the organization. It will help the organization to manufacture many food and beverage products within a short span of time. In order to achieve the desired target, the organizational management must maintain a strong supply chain. They must maintain transparent and interactive relation with all its suppliers as well as all the stakeholders. They must maintain contractual agreement with all the suppliers to avoid any kind of legal issue. The organizational management must examine the performance of the employees. It will help them to identify the weak performer of the group. The organizational management must conduct training and development program to enhance their skill. The organizational management must maintain interactive relation with the employees to provide them a transparent picture of organizational objective. It will motivate them to give their best performance to achieve the desired target and put a strong foot print in the industry. During training session the organizational management must explain new changes that need to be implemented to improve the organizational performance. It will help the employees to adopt new changes smoothly. The organizational management of Gold Coast Convention Centre must use new and innovative communication tools to receive feedback from the consumers. They must start their own blog to provide a strong platform to the consumers where they will be share their views about the food and beverages of the company as well as the service quality of the company. The organizational management must pay close attention to all the feedback of the consumers to improve organizational performance. The development of the organization is highly dependent on the feedback of the consumers. In order to ensure the development of the organization, organizational management must concentrate on improving communication with the consumers. The organizational management must use all the new forms of media to promote their brand name. It will be highly beneficial for the organization to increase the profit margin. Social media in recent time is considered as the most effective weapon to draw the attention of large number of audience. The organizational management must promote their brand name in the social networking sites in an effective manner. The organizational management must appreciate their employees and give them some extra provisions like extra leave, incentives, bonus and rewards and so on to motivate them to give their best performance. It will stimulate the performance of the employees and foster the growth of the organization. It is important for every business organization to appreciate employees to achieve the long-term goal. Board of directors of Gold Coast Convention Centre must often meet with the managers to take follow up of recent developments. They must explain organizational policies and strategy to the managerial department to prevent them to participate in any kind of unethical practices and show them the right path to achieve the organizational target. Conclusion: As per the previous discussion it can be concluded that due to lack of knowledge about the food and beverage service the manager has led the organization towards the wrong direction for which the organization has faced massive loss. It is important for every business organization to follow a strong and effective inventory cycle process to ensure the growth of the organization. It will help them to improve the performance quality as well as earn huge profit. 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